Questions

1) How have you used, developed or challenged existing codes & conventions?
Mise en scene:
- Locations, props, costumes, lighting: are they similar to those used in the real product?
Editing:
- Does pace of editing match the beat of the music?
- Is there a cutaway shot? Does it effectively illustrate what is being spoken about by another character?
- Eyelines match? Can the audience tell who is speaking to eachother and where they are positioned in the scene?
- Are edits sharp? Does dialogue flow?
Sound:
- Do the score and lyrics make events in the trailer clearer?
- Is all dialogue clear?
- Does non-diegetic sound match or change the tone of the trailer?
Camera Work:
- Variety of shot distances and heights used?
- Depth of field used effectively?
- BCUs to create tension and show character's emotions
- Any camera movement? Tracking, Panning, Zooms?

2) How effective is the combination of your main and ancillary products?
Do the trailer, front cover and poster show all the same:
- Branding (name, fonts, layout)
- Institution (E.g. E4)
- Narrative... main storyline should be on the cover and in the soap to create consistent representations for the audience to engage with
- Mode of address
- Character performances and position in ancillaries: Do stars in the same storyline anchor eachother?
- Do costumes convey stereotypes or character traits effectively?